Here we have included a few tips for web design that sells. These are not the only features we need on our websites, but they are important factors we should take into account when creating web designs that are intended to sell products and services.

Responsive web design

First and foremost, it is important to mention the importance of responsive web design. Mementor offers web design in Osloand specializes in responsive web design. With all the mobile solutions we are using more and more, it is important that our pages are presented just as well on a phone as on a tablet or PC.

Responsive design means that the website takes into account the device we are browsing on and adapts the screen to the size of the screen. It is important for user-friendliness that the screen is adapted, but in addition, search engines will take into account perceived user-friendliness.

If we don't have user-friendly mobile sites, we may end up lower down in search results and thus get less response from Google searches.

Avoid decision paralysis

Be careful to avoid choice paralysis for your users. We want users to have a positive experience on our pages. If we give users too many choices, this can become a major challenge and it will be more difficult for them to get an overview of what is the right choice. Instead, they may quickly get the impression that the site is not user-friendly. Quite a few of us lose patience if we are faced with too many choices.

Attention, interest, desire, and action (the AIDA model)

If we want to design a website to sell products or services, it may be wise to think about the sales process throughout. The so-called AIDA model may be worth considering when designing your web pages if you want to create a site that will sell your products or services.

We should first ensure that we get the user's attention. Attention, interest, desire, and action are the solution to getting users to buy products or services from us. In order to sell them anything, it is advantageous to first grab their attention, build up interest in the products and what we want, before we reel in the customer with the actual sale.

Guide attention

Another tip is to guide attention towards the sale. It is important that we capture the user's attention and guide him or her towards purchasing our goods or services. This does not mean that we fill the screen with purchase buttons, but that we guide the user through the AIDA stages, for example, to get them to end up making a purchase.

Always offer the next promotion

Always make the next action simple and easily accessible on the screen. If the user has to search for the feature they want to purchase, they may become impatient and give up. We want the user to stay on our pages until they have completed the process of purchasing the product or service.

If the next action is not easy to find on the website, we may lose the entire sale. That is exactly what we are trying to avoid, so this may be good advice to consider when building the pages.

With these selected tips for web design tailored to modern mobile browsing habits, we can create a good, user-friendly website that is tailored to the use our customers want.